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Today, Nobody Bothers to Read the Signs—Is This a Myth or a Fact?

Oct 3

It's a common misconception that everyone reads every business sign that is shown. So why is signage still so crucial to your company's success? There is an easy solution. Signs are appropriately designed and may help you stand out from the crowd. Therefore, effective signage solutions are essential if you want people to read your signs.


With its selection of signage solutions, Signs By Tomorrow Rock Hill has done an excellent job of drawing attention to diverse businesses. Our personalized signs allow our clients to stand out to their customers. Regardless of the style of signage you choose for your company, we can assist you every step of the way.


The Statement That No One Reads Signs Is Not Exactly True


Business signs that are hard to see, look amateurish, or are not directed at a specific audience may be disregarded by the general public. It is safe to say that people choose not to read signs. It's not like they never read them.


We aim to convey through this post that effective interior and outdoor signage tactics are necessary to make signs simple for people to read.


How Can Signs Be Made Better?


You may create effective interior signs by adhering to the Americans With Disabilities Act or ADA signage guidelines. To avoid these issues, check your signage for:


  1. A glaring or bright finish can make it challenging to see signs; therefore, you must be well visible.
  2. Low contrast will cause your sign's characters to blend in with the background, making it harder to read.
  3. Unsuitable font size and style since everybody should be able to read them at a certain distance.
  4. Due to improper mounting, the ADA sign should always be hung or displayed in a handy location.


Another crucial criterion for ADA-compliant signs is adding a corresponding braille text. It makes it easier for persons who are blind or have low eyesight to read the signs and find their way about.


Improve the visibility of outside signs for vehicles


Businesses erect signs outdoors so that everyone who might patronize them can see them, even while driving past. However, it would be best if you had effective solutions for dealing with human vision and its limitations to enable them to understand road signs.


Three categories can be used to characterize a person's vision when driving:


Concentration: A driver's ability to focus on an object while ignoring other things in the environment.

Configuration: A driver's ability to see an object as a whole, including its size, shape, and location.

Clarity: A driver's ability to see an object with high resolution (i.e., few or no distractions).


To increase the readability of your signs, you need to consider the three critical components of visibility: contrast, size, and location. First, the human eye is most sensitive to difference, so signs with high levels of distinction are easier to see. The larger the sign, the easier it is to see. And finally, signs located in the driver's field of vision are more likely to be seen than those not.


There are many other factors to consider when designing outdoor signs, but these three should be at the top of your list.


Call us now!

We can't stress this enough, but you must have effective signage strategies and solutions if you want people to read signs. Here at Signs By Tomorrow Rock Hill, we specialize in creating personalized signs that help our clients stand out from the competition.


Whether you need signage for your business or event, we can assist you every step of the way. So give us a call today to get started on your custom sign!